Vision Analysis
Seeing what matters.
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FRANZ OPTICS · SÖLDEN
WE DON'T SELL GLASSES. WE CHANGE HOW YOU SEE.
Eyewear for people who value precision, design and personality.
Design. Personality. Craft.
Vision isn't measured in diopters. It's measured in perspective.
A prescription is only the beginning. Precision becomes personal when vision, material and character are considered together.
WORLD CUP SÖLDEN · 23–25 OCTOBER 2026
FRANZ ALPINE PERFORMANCE
PRESCRIPTION SPORTS EYEWEAR – FROM €249 COMPLETE
DEMON RX CLIP (GRAVEL / ROUBAIX), for selected prescriptions and where technically suitable. Incl. VAT.
For the World Cup season opener in Sölden: DEMON sports eyewear made to your prescription and sports sunglasses by Gloryfy, Evil Eye, OUT OF and DEMON to take away straight away.
Collections
Design with a point of view.
Less distraction. More substance. Our collections are made from fine materials, considered function and a clear design signature. For people who don’t follow trends, but live their own style.
FRANZ EDITORIAL 01
SEE DIFFERENT.
Eyewear · Vision · Sölden
Perspective
Every beginning starts with a glance.
Every pair of glasses begins long before it is put on. It begins with the person – their personality, their proportions, the way they move and the light that shapes their face. Only from there does a frame emerge that does more than fit: it feels natural.
That is why I reserve time and calm for you by appointment, so your eyes, habits and questions receive the attention they need.
Services
Precision. In practice.
Every service is an invitation to look more closely: at the eye, the object, the movement and the life around them.
Vision Analysis
Seeing what matters.
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Eyewear
Chosen, not collected.
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Contact Lenses
Clarity without a frame.
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Sports Optics
Made for movement.
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Eyewear Service
Care preserves what lasts.
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FRANZ EDITORIAL 02
LOOK AGAIN.
Art · Vision · Sölden
Why FRANZ exists
THE STORY OF FRANZ.
The name FRANZ has been with us for a long time.
Franz is our son’s name – and at the same time a name whose origin, history and character we have long been fond of. Timeless and rich in tradition, but never old-fashioned. A little cheeky, independent and bold.
That mixture is exactly what I want to build with FRANZ OPTICS: eyewear with craft roots and an open view forward. Glasses that do not have to appeal to everyone, but suit the person wearing them.
FRANZ stands for a way of doing things that feels right to me: advising honestly, staying dependable, and leaving people the freedom to decide for themselves what suits them. That is why I take my time, listen, and only recommend what I believe in.
Good vision means more to me than visual acuity. It is about wellbeing, personality and genuinely feeling comfortable in a pair of glasses.
Not louder. Not more complicated. Personal, clear, and with a view of eyewear of our own. FRANZ itself is as personal as the name.
Bernd · Owner & Optician
Sölden · Austria
VISIT FRANZ.
We look forward to welcoming you at FRANZ OPTICS in Sölden from 12 October 2026.
Studio
Dorfstraße 846450 Sölden Directions
Opening
Contact
+43 670 507 5514 servus@franzoptics.at Book a Consultation